Los Horneros is a large home hardware and home furnishing store. The store model was created to establish a solid channel between professional, semi-professional home improvers and suppliers of construction and furniture materials. My challenge was to develop a full brand identity, including logo and communication design. The brand experience is one that is tactile, tangible and hands-on.

My role: Brand Designer
Software: Photoshop / Illustrator

Location is key for their business, the hardware store is near one of the most beautiful and prestige private neighborhoods in the area.

I used orange, green, cream and brown because those are warm and cosines colors associated with the home idea. They are also related with the nature.