Loan Search Experience
Research showed that trust, not eligibility, was driving borrower drop-off. The findings changed the product and roadmap.
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16 years across fintech, SaaS, and enterprise platforms, from onboarding conversion to retention systems that scale.
I design end to end, from research and product strategy to interaction design, prototyping, and delivery.

Research showed that trust, not eligibility, was driving borrower drop-off. The findings changed the product and roadmap.
Designed transparent automation that Test Managers could trust, replacing spreadsheet-heavy workflows while keeping people in control.
Made personalised training approachable for beginners without removing the detail and control experienced cyclists relied on.
Made group lottery play clearer and more social, with visible progress, winnings and fees.
Turned 50 million licensed music clips into a faster way to discover, preview and share the right moment.