
NestEggFintech · Research-led · B2B2C
Loan Search Experience
Research showed that trust, not eligibility, was driving borrower drop-off. The findings changed the product and roadmap.
60% → 50% drop-off
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16 years across fintech, SaaS, and enterprise platforms, from onboarding conversion to retention systems that scale.
I design end to end, from research and product strategy to interaction design, prototyping, and delivery.


Global App Testing/ML & Automation · B2B SaaS
Designed transparent automation that Test Managers could trust, replacing spreadsheet-heavy workflows while keeping people in control.
8 hours saved per Test Manager each week

Spoked/AI · Mobile · 0→1
Made personalised training approachable for beginners without removing the detail and control experienced cyclists relied on.
+22% new-user retention

Hatchster/Consumer · Mobile
Made group lottery play clearer and more social, with visible progress, winnings and fees.
+30% retention

Songclip/Consumer · Mobile · API
Turned 50 million licensed music clips into a faster way to discover, preview and share the right moment.
21% shorter find-and-share time
