ML Testing Platform Global App Testing
How I designed an ML testing platform that reduced operational overhead by 35%
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Rosina Pissaco
Product Designer
I design complex, data-rich products. Finance tools, enterprise platforms, consumer and B2B apps. 10+ years from research to shipped product.
AI Cycling Coach Spoked
How I simplified the experience to boost new user retention by 22%
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Music Licensing Platform Songclip
How I optimised discovery and licensing to reduce search time by 21%
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Social Lottery App Hatchster
How I redesigned the platform to boost retention by 30%
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Design Methodology
My design approach is grounded in a user-centred philosophy, utilising data-driven insights to craft intuitive, scalable, and high-impact digital experiences. I believe that great design emerges at the intersection of empathy, research, and collaboration.
I begin by understanding user needs through a combination of qualitative research and quantitative data analysis. By synthesising findings from usability testing, interviews, and behavioural analytics, I identify pain points and opportunities that inform my design decisions.
Using an iterative process, I develop wireframes, prototypes, and high-fidelity mock-ups that bring ideas to life whilst aligning with business objectives and technical constraints. I work closely with cross-functional teams—including developers, product managers, and stakeholders—to ensure seamless execution and continuous refinement throughout the product lifecycle.
My design process is guided by accessibility, scalability, and brand consistency. I create reusable UI components, style guides, and design systems to enhance efficiency and maintain cohesive experiences across platforms. I thrive in agile environments, where rapid iteration and user feedback drive innovation.
Above all, I am passionate about solving complex UX challenges with thoughtful, data-informed solutions that drive engagement and elevate user experiences.
