Loan Search Experience
Usability research revealed a trust gap that reshaped the product and the roadmap.
- Fintech
- Research-led
- B2B2C
ML Testing Platform
Designed automation that Test Managers actually trusted, and influenced leadership to keep humans in the loop.
- ML & Automation
- B2B SaaS
AI Cycling Coach
Made an adaptive AI coach feel simple for beginners without dumbing it down for pros.
- AI
- Mobile
- 0→1
Social Lottery App
How I redesigned the platform to boost retention by 30%
- Consumer
- Mobile
Music Licensing Platform
How I optimised discovery and licensing to reduce search time by 21%
- Consumer
- Mobile
- API
